Tata Realty Deploys Salesforce Agentforce AI Platform for Customer Engagement Across Portfolio

Tata Realty Deploys Salesforce Agentforce Across Portfolio

Tata Realty and Infrastructure Limited (TRIL), a subsidiary of Tata Sons, announced on May 19, 2026 the successful deployment of Salesforce's Agentforce platform to transform customer engagement across TRIL's portfolio. The implementation marks a significant shift in how the developer manages customer interactions across its residential and commercial divisions.

Measurable Results in Responsiveness and Conversion

The implementation has significantly enhanced responsiveness, reducing first response times from days to just 8 hours, while enabling the company to manage thousands of customer interactions simultaneously. The transformation has delivered measurable business results with a 10% increase in conversion rates, 30% boost in lead qualification, and 50-60% email open rates.

TRIL deployed Agentforce Marketing, Agentforce Sales, and Agentforce Service unified through Data 360, creating a single, real-time view of every customer across their entire journey, from first inquiry to post-purchase support.

Operational Scope and Future Expansion

Looking ahead, TRIL is extending Salesforce into its commercial real estate business, while the residential division is advancing into Phase Two with Agentforce Marketing and Data 360 to deepen personalization and insight.

About Tata Realty and Infrastructure

Tata Realty and Infrastructure Limited has been nurturing communities across Indian cities since 1984, with thirty-four projects and counting. The company is a fully owned subsidiary of Tata Sons Private Limited.

TRIL is currently focused on long-term infrastructure projects of national significance, as well as mixed-use projects in the real estate sector, designing, building, and managing smart, secure, sustainable, and socially conscious spaces across residential and commercial projects.

Leadership Commentary

Sanjay Dutt, MD and CEO of Tata Realty and Infrastructure Limited, said that the partnership has enabled the company to bring together data, intelligence, and automation. The results speak for themselves, from faster response times to stronger lead qualification and improved conversions.